When the going gets tough... well you know the rest of that one... the point is; Now is the time to be caught doing something positive in print.
Lead by example with marketing in our favourite media.
Be seen to advertise in print, on the web and email. Spread the word using the very products we promote every day.
Marketing may not be an exact science but I know this to be true: If you do nothing. Nothing will happen!
Set some best practice in print and others will join in.